A. Lange & Söhne – The Lange Time Zone Event
Brand Name: A. Lange & Söhne – The Lange Time Zone EventAdvertiser: Lange Uhren GmbHAgency: Scholz & Friends, BerlinPrize: Gold/Special Mention to Grand PrixCategory: Luxury & Fashion
SUMMARY
A. Lange & Söhne, a small, exclusive German manufacturer of the finest luxury mechanical watches, wanted to raise international brand awareness by introducing a new milestone product, the Lange 1 Time Zone. The aim was to build enthusiasm for the brand among watch aficionados worldwide. The idea was to...