A journey to the centre of the earth. An understanding of consumers' universal needs

More and more companies talk about the idea that putting people at the heart of their marketing is fundamental to the success of their business.

A Journey to the Centre of the Earth

An understanding of consumers' universal needs

Nic HallResearch International, United Kingdom

INTRODUCTION – THE PROBLEM WITH UNDERSTANDING HUMAN NEEDS

Why do some people have certain hobbies and not others?

Why is...