A journey into achieving: Creative excellence for TikTok across europe

TikTok, a video-focused social networking service, launched a campaign in Germany to strengthen the relationship with their current audience and increase tracking measures.

Summary

This is the story of TikTok and One Minute to Midnight's collective journey into achieving creative excellence within their communications and research across Europe.

It shows how we have honed our approach to creative development research which has led to increasingly more effective campaigns, as well as beautiful creative which builds strong connections.