A hybrid online and offline approach to market measurement studies

Mike Cooke, Nick Watkins and Corrine Moy

This paper presents a case study of how GfK NOP is moving one of the UK’s major market measurement studies online.

A hybrid online and offline approach to market measurement studies

Mike Cooke, Nick Watkins and Corrine MoyGfK NOP

BACKGROUND

The Financial Research Survey (FRS) has been the definitive study for measuring the retail financial services market in Great Britain...

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