A human centred innovation approach - Why market researchers and product designers should be best friends
Steffen Hück, Andreas Beer & Michael Bartl
This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design.
A human centred innovation approach – Why market researchers and product designers should be best friends
Steffen Hück, Andreas Beer and Michael BartlHYVE AG, Germany
CHANGING ROLE MODELS OF MARKET RESEARCH AND PRODUCT DESIGN FOR INNOVATION
Innovation...