A human centred innovation approach - Why market researchers and product designers should be best friends

Steffen Hück, Andreas Beer & Michael Bartl

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design.

A human centred innovation approach – Why market researchers and product designers should be best friends

Steffen Hück, Andreas Beer and Michael BartlHYVE AG, Germany

CHANGING ROLE MODELS OF MARKET RESEARCH AND PRODUCT DESIGN FOR INNOVATION

Innovation...

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