A history of planning: Planning through the decades

A history of account planning, from its inception by Stephen King at JWT and Stanley Pollitt at Pritchard Wood in the 1960s, to the discipline's further development and export to the U.S.

A History of Planning

James Best, who has personal experience of the history of account planning, traces key events in its development from its incarnation in the 1960s by Stephen King and Stanley Pollitt, and adds some predictions for the future of the...

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