A hands-on guide to conducting field experiments using mobile applications

Researchers must increasingly account for growing expectations from scientific journals to infuse their work with real-world significance through field experiments.


The value of field experimentation in business and psychological research has been increasingly acknowledged in recent years (e.g., Gneezy, 2017; van Heerde et al., 2021; Morales et al., 2017; Viglia et al., 2021). In field experiments, participants are unaware of their involvement in a study where researchers manipulate factors to test hypotheses in natural settings. This approach enables researchers to observe and measure actual behaviors as they normally occur, that is, without the interferences of interacting with participants through questionnaires, eye-tracking technologies, and other tools that would make the situation seem artificial and disconnected from reality in the eyes...

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