Campaign details
Brand: Melbourne PolytechnicBrand owner: Melbourne PolytechnicEntrant company: Momentro - MalaysiaMarket: AsiaSector: Non-profit, public sector & educationMedia channels: Merchandise & free gifts, Websites & microsites, Gaming & in-game advertising, Online video, Content marketingBudget: Up to 500k
Executive summary
The Covid-19 pandemic disrupted the education sector and its marketing, making it one of the hardest-hit industries in the world. Education institutions such as Melbourne Polytechnic needed unique ways of marketing their courses and securing new international students. The challenge for Melbourne Polytechnic was attracting its target audience...