A gamified approach to education marketing that focused on student micro-moments across five regions helping Melbourne Polytechnic to ride the pandemic

Shahrana Fazal, Savin Gamalath

Australian educational institution Melbourne Polytechnic ran a digital content marketing campaign to recruit students after COVID-19 made traditional in-person marketing events impossible.

Campaign details

Brand: Melbourne PolytechnicBrand owner: Melbourne PolytechnicEntrant company: Momentro - MalaysiaMarket: AsiaSector: Non-profit, public sector & educationMedia channels:Merchandise & free gifts, Websites & microsites, Gaming &...

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