A fresh approach to researching innovative ideas

Proposes a practical approach to help qualitative researchers investigate innovative ideas. The problem is not that people cannot express their views; rather, it is uncertainty as to how these responses should be interpreted.

A Fresh Approach To Researching Innovative Ideas

INTRODUCTION

Firstly, two warnings. If a reader expects this paper to posit a definitive 'solution' to the perennial problem of researching innovative ideas, prepare to be disappointed. (Had we stumbled...