A fragrance brand's image and scent test results: understanding and interpreting the balance between the two based on demographic segmentation

Achieving the proper balance between a fragrance brand’s image and scent is necessary for its continual success or to a launch.

A Fragrance Brand's Image And Scent Test Results

Understanding and interpreting the balance between the two based on demographic segmentation

Timra L. Carlson NDP BeautyTrendsNatalie Granik Seidman NDP BeautyTrends

Objectives

This objective is to outline...

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