A Force For Good?
The impact of global business
Maurice Saatchi M & C Saatchi
In Nigeria, one of the poorest countries in the world, the most popular name for boys this year is Osama. In France, one of the three topselling books berates 'The enemy, America'. Meanwhile, 37,600 internet sites deride American capitalism. Such is the curious alliance of rich and poor that is making antiAmericanism, anticapitalism, antiglobalisation, antiglobal business the conspicuous features of the age. The World Trade Center is, or was, the symbol of global business that is why it was chosen as the...