A fifth of new British Netflix subscribers chose its recently launched ad tier

Celeste Huang

The latest key numbers and updates on subscription video-on-demand (SVOD) in Great Britain.

Almost 20% of new Netflix subscribers in Great Britain chose the platform’s new ad-supported tier in December. Around 4% of its existing subscribers downgraded to the ad-supported tier, one month after the streaming giant moved into advertising-video-on-demand (AVOD) in November last year, according to Kantar’s latest analysis. 

Netflix’s latest earning report disclosed that it had added 7.7 million new subscribers globally, beating its own expectations of 4.5 million. Little was shared regarding its advertising revenue or subscription projection, however, though the company described the engagement with its ad tier as “better than what we...

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