A far from ‘sub’ continent

In this article, Roderick White shows why India simply 'can't be averaged'. He argues that the variety and diversity to be found in a country with a rapidly expanding economy and a population of over one billion (speaking 20 major languages) means that the nation's complexity is coupled with the commencement of a huge transition at various levels.

A far from 'sub' continent

Roderick White

A year or two back, Georgia Phillips of add+impact wrote an article in Admapentitled 'Why Asia can't be averaged'. For any marketer or researcher approaching the Indian market, it is equally true (if not more so)...

Not a subscriber?

Schedule your live demo with our team today