A dynamic model of disruptive innovation in the space of market recognition: a high-tech perspective

Phillip A. Cartwright and Philippe Silberzahn

This paper presents a model for understanding how markets can be created in the space of market recognition.

A dynamic model of disruptive innovation in the space of market recognition: a high-tech perspective

Phillip A. CartwrightMarketing Science Centre, Research International, United Kingdom; and eLab, INSEAD, Fontainebleau, France

Philippe SilberzahnDigital...

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