A dynamic model of disruptive innovation in the space of market recognition: a high-tech perspective
Phillip A. CartwrightMarketing Science Centre, Research International, United Kingdom; and eLab, INSEAD, Fontainebleau, France
Philippe SilberzahnDigital Airways; and Management Research Center – Ecole Polytechnique/CNRS, France
PREFACE
This paper presents a model for understanding how markets can be created in the space of market recognition. In an earlier paper, Silberzahn, Cartwright and Buisson (2005) suggest the failure of incumbent firms in the face of a disruption can be ascribed to three broad causes: a failure to see the disruption, a failure to act upon...