A Decade of Change: Trends in Consumer Marketing 1954-1964

This historical article is a reprint of a talk given by Tom Sutton, Managing Director, JWT to the Business Operations Seminar of University of Liverpool, on 29th October, 1964.

A Decade of Change: Trends in Consumer Marketing 1954–1964

With election addresses and speeches still echoing in our ears, we are all only too well aware of the overall growth and the many changes of the past decade. But only when I started to think...

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