A data-driven and user-centred approach for health communication in the digital age

Details strategies to ensure digital health communications projects are successful – and inclusive.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

It’s said so often, it’s become trite: we live in a digital age. For much of the population, this isn’t news – it’s just life as it’s been for many years now.

From banking apps that help us track our spending, to slick grocery store apps that make the weekly shop friction-free, digital is busy making our lives easier in many ways.

A recent Rock Health report that highlighted $5.5 billion in...

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