A Critical Review of “Managing Brand Experience: The Market Contact™”
Raymond PettitLongwoods International
The article by Amitava Chattopadhyay and Jean-Louis Laborie is terrific. It represents a rethink and an innovative way to improve...
Raymond PettitLongwoods International
The article by Amitava Chattopadhyay and Jean-Louis Laborie is terrific. It represents a rethink and an innovative way to improve...
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