A critical comparison of offline focus groups, online focus groups and e-Delphi

Elisabeth Brüggen and Pieter Willems

The boom in online marketing research represents one of the fastest-growing segments of the research industry.

A critical comparison of offline focus groups, online focus groups and e-Delphi

Elisabeth BrüggenMaastricht University

Pieter WillemsPWNEXT

INTRODUCTION

The rapid growth of the internet has opened up new opportunities for collecting and disseminating...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today