A cost effective approach for measuring out-of-home viewing

Fernando Falcon

Even though the idea of a portable-only panel may seem appealing for its conceptual simplicity, a deeper analysis reveals a number of systematic drawbacks that may easily offset any advantages over fixed-meter panels.

A cost effective approach for measuring out-of-home viewing

Fernando FalconAGB IT SA Information Technology, Italy

INTRODUCTION

The portable meter is certainly an interesting concept that requires consideration when measuring out-of-home exposure of various...

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