A comparison of response characteristics from web and telephone surveys

Darin Klein, Catherine A. Roster, Gerald Albaum and Robert Rogers

Increasingly, web surveys are being used to supplement telephone survey data and some predict internet methods will one day replace telephone interviews as the primary method for surveying general populations.
  

A Comparison Of Response Characteristics From Web And Telephone Surveys

Catherine A. Roster, Robert D. Rogers and Gerald Albaum University of New MexicoDarin Klein Microsoft Corporation

Introduction

A growing number of researchers regard the web as a speedy, cheap and effective alternative to traditional data collection methods. Not only can web surveys deliver large ...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands