A Comparison of Objective Characteristics and User Perception of Web Sites

The study reported in this paper employed a combination of web-based content analysis and web-assisted personal interviews to identify key characteristics of Web sites and how consumers perceive them.

A Comparison Of Objective Characteristics And User Perception Of Web Sites

Se-Jin Lee, Wei-Na Lee, Hyojin Kim and Patricia A.Stout The University of Texas at Austin


The Internet revolution and the consequent growth of e-commerce prompted...