A Comparison of Objective Characteristics and User Perception of Web Sites
Hyojin Kim, Wei-Na Lee, Se-Jin Lee and Patricia A. Stout
The study reported in this paper employed a combination of web-based content analysis and web-assisted personal interviews to identify key characteristics of Web sites and how consumers perceive them.
A Comparison Of Objective Characteristics
And User Perception Of Web Sites
Se-Jin Lee,
Wei-Na Lee, Hyojin Kim and
Patricia A.Stout
The University of Texas at Austin
Introduction
The Internet revolution and the consequent growth of
e-commerce prompted...
