A closer look at the advertising that truly engaged Americans during Super Bowl LVI

Analyzes viewer response, based on System1 methodology, to the ads during 2022’s Super Bowl LVI.

I don’t know about you, but I can’t go a day (or maybe even an hour) without seeing something about the metaverse, crypto, NFTs or blockchain on my social feed. As brands approach new worlds and experiences, it comes as no surprise that this year’s Super Bowl was billed as the most tech-brand heavy since the dotcom boom.

But, in reality, the story of what we engaged with on Sunday told a different tale. System1 tested every ad spot during the game (while wincing at the sheer money spent – an estimated $6.5–7 million per 30 seconds), with its custom 5-star...

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