A closer look at the advertising that truly engaged Americans during Super Bowl LVI

Analyzes viewer response, based on System1 methodology, to the ads during 2022’s Super Bowl LVI.

I don’t know about you, but I can’t go a day (or maybe even an hour) without seeing something about the metaverse, crypto, NFTs or blockchain on my social feed. As brands approach new worlds and experiences, it comes as no surprise that this year’s Super...