A Classic Formula: End-to-End Insight with Added Productivity

In an era of belt tightening, retrenching, and doing more with less, The Coca-Cola Company introduced an innovative way to maximize insights and minimize costs.

A Classic Formula: End-to-End Insight With Added Productivity

Clodagh Forde and Stan SthanunathanThe Coca-Cola Company

Dave PattenResearch International

Geoff WickenKantar Media Research


In an ever-changing business and economic environment, even...

Not a subscriber?

Schedule your live demo with our team today