A Classic Formula: End-to-End Insight with Added Productivity
Clodagh Forde, Stan Sthanunathan, Dave Patten, and Geoff Wicken
In an era of belt tightening, retrenching, and doing more with less, The Coca-Cola Company introduced an innovative way to maximize insights and minimize costs.
A Classic Formula: End-to-End Insight With Added Productivity
Clodagh Forde and Stan SthanunathanThe Coca-Cola Company
Dave PattenResearch International
Geoff WickenKantar Media Research
BACKGROUND
In an ever-changing business and economic environment, even...
