A champion of ‘behind-the-line’ marketing

This article is an interview with Mike Hoban, customer and brand marketing director of Scottish Widows.

A champion of 'behind-the-line' marketing

Mike Hoban

JUDIE LANNON: Let's begin by talking about how you got into marketing. Was it by luck or by judgement?

MIKE HOBAN:I got into marketing completely by chance. I finished university in June 1987, the day...

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