A call for a revolution in marketing
As a lifelong passionate marketer I am proud of the role marketing has played in the world economy. Despite the ravages of two world wars and totalitarianism prevailing for decades, more than half the world's population in the 20th century saw the greatest rise in prosperity in history.
This was largely due to a combination of liberal democracy with free market (if not unbridled) capitalism. The engine of this was marketing, as it is about the search for innovative solutions to identified needs, the recruitment and retention of customers, the creation...