A brand’s guide to innovating and surviving in the e-commerce world

As COVID-19 continues to significantly change shopping behaviour, brands will have to innovate to stay relevant and thrive.

New consumer behaviours and the shift towards online buying are having a huge impact on how brands reach out to and engage with consumers.

“With lockdowns kicking in and pubs and bars closed in the wake of COVID-19 last year, Diageo started selling alcohol...

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