A Brand New Nation

Nancy Monti Baraclow

This article describes how Nationwide - one of the largest auto insurance companies in the USA - builds and maintains its brand in a mature market.

A Brand New Nationwide

How to differentiate your branding message in a mature market

Nancy Monti Barcalow Nationwide.

A brand is more than an advertising message or a logo. It is your reputation, a financial asset, and a promise to your consumers, employees and shareholders.

A solid brand can allow you to charge a premium for your product over your competitors and is important in acquisition and retention. Its value can be as high as 75 percent of a company's market capitalization, which is defined as the value of a company's stock.

When you begin to build or rebuild...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands