A Brand New Nation

Nancy Monti Baraclow

This article describes how Nationwide - one of the largest auto insurance companies in the USA - builds and maintains its brand in a mature market.

Insurance
United States

A Brand New Nationwide

How to differentiate your branding message in a mature market

Nancy Monti Barcalow Nationwide.

A brand is more than an advertising message or a logo. It is your reputation, a financial asset, and a promise to your consumers, employees...

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