A Brand is a Brand is a Brand
How traditional branding rules apply to dot.com companies
Roger Chiocchi The Lord Group
It was one of those rare ‘Eureka’-like moments, when everything that had seemed so confusing just seconds before, finally became...
A Brand Is A Brand Is A Brand
The author, an account manager with an ad agency, describes some fundamental truths about internet companies, and draws the conclusion that branding dot.com products is not so different from branding off-line products/services.
