A Brand In Your Hand

Lauren Bigelow

This article looks at mobile phone marketing, including: mobiles as a distinct medium; models of wireless marketing; and the extent to which consumers will accept it.

A Brand in Your Hand

Lauren Bigelow, SkyGo

In todays cluttered consumer marketplace, one can joke that if there is a medium, someone will find a way to market on it. Ads are everywhere television, billboards, buses, even in public toilets. The latest...

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