A bottle of Pepsi dry rice with the cafeteria aunt is more fragrant

Affected by the new crown epidemic, the school is still in a closed state, which brings challenges to the campus marketing of PepsiCo. Brands hope to adjust media strategies and find new interactive methods to help brands continue to open up campus marketing channels.
Case details

Brand : Pepsi Supplement

Brand owner : PepsiCo

Main agency : Mindshare China

Main agency holding group : WPP

Market launch : Mainland China

Industry : FMCG

Media Channels: Outdoor Billboards, Building Media, Customized Publications, Key Opinion Consumer KOCs, Mobile & Apps, News Feed Advertising, Online Communities, Social Media, Word-of-Mouth Marketing, User Native Content (UGC)

Budget : 2-3 million

Case Summary

Affected by the new crown epidemic in 2021, the school is still in a closed state. In the past, Pepsi's "star + school roadshow" form cannot continue to...

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