A bottle of Pepsi dry rice with the cafeteria aunt is more fragrant

Affected by the new crown epidemic, the school is still in a closed state, which brings challenges to the campus marketing of PepsiCo. Brands hope to adjust media strategies and find new interactive methods to help brands continue to open up campus marketing channels.
Case details

Brand : Pepsi Supplement

Brand owner : PepsiCo

Main agency : Mindshare China

Main agency holding group : WPP

Market launch : Mainland China

Industry : FMCG

Media Channels: Outdoor Billboards, Building Media, Customized Publications, Key Opinion Consumer...

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