A Biologically Based Measure of Emotional Engagement: Context Matters

The present study presents a biologically based measure of audience engagement. The measure is based on a neuroscience informed combination of signal processing methods that yield a continuous time-locked index of synchrony plus intensity leading to engagement from four noninvasive wireless biosensors.

A Biologically Based Measure of Emotional Engagement: Context Matters

Carl D. MarciInnerscope Research, LLC

BACKGROUND

There is growing interest in the use of biologically based measures of emotion in marketing research (Cassidy, 2006). Among the forces...