A 60-year bibliographic review of the Journal of Advertising Research: Perspectives on trends in authorship, influences, and research impact

In the first large-scale bibliographic overview of the Journal of Advertising Research (JAR), the authors identify key publication trends since its inception in 1960.
Brown, Park, and Pitt


  • Authors who are very prolific are not necessarily the ones who produce the most profound or impactful research.
  • This study is helpful for prospective JAR authors, readers, and editors who want to understa

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