A & E Television Networks: In Case You Missed It campaign

A review of Social Theory and Philosophy for Information Systems by John Mingers and Leslie P. Willcocks (eds), Wiley, 2004

A & E Television Networks: In Case You Missed It campaign

Ed Dinger

OVERVIEW

In 2001 the Concept Farm, a boutique advertising agency based in New York, launched a promotional effort for History Channel International, part of A & E Television...