Four steps to e-commerce readiness: crawl, walk, run, fly

When it comes to e-commerce readiness, most companies fall into one of four distinct stages: crawl, walk, run or fly.

While many brands are well and truly operating in the digital age when it comes to email marketing or social media, e-commerce remains one area where marketers have significant opportunity to improve performance, according to Harshal Acharya, Head of

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands