Campaign details
Brand: Sognid'oro MelatoninBrand owner: Star - Stabilimento alimentare Spa - ItalyAgency: VMLY&R Italy – VMLY&R SpainMarket: Italy
Executive summary
In the fairy tale Sognid'oro (Golden Dreams) with Melatonin every dream comes true: a master blender sees a falling star and achieves his wish to help those suffering from insomnia, thanks to a new chamomile supplement with 1 mg of melatonin, launched on the market in September 2018. Millions of insomnia sufferers Italians discovered a good, natural elixir that works! This innovation which, thanks to an effective communication campaign launched in in...