Netflix: Matchmaker

Netflix, a streaming service, launched a campaign in India to drive consideration and gain new subscribers.

Campaign details

Brand: Netflix IndiaLead Agency: Wavemaker IndiaRegion: APAC

Strategy

Objective

At the beginning of 2020 with the world plunging into the global pandemic and everyone stuck at home, content became the only choice for entertainment. However, with little original content being produced on broadcast TV, demand for streaming services was on the rise.

With 40+ streaming services available in India, Netflix was competing for both share of mind and share of wallet amongst potential subscribers. Netflix being a premium paid subscription service had to compete hard with Freemium, AVOD and SVOD in price offerings...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands