Campaign details
Brand: Tele2Brand owner: Tele2Agency: McCann MoscowMarket: Russia
Executive summary
When Tele2 switched to the new platform «Other Rules» we played ahead with innovative products. But competitors were not only actively copying our innovations but were also literally pushing media investment. To confirm the trendsetter’s image, we needed a truly revolutionary solution. Tele2 Market, innovative platform that for the first time in the world made subscribers truly own their purchased communication package. The Market gave them the opportunity to buy and sell gigabytes, minutes, and SMS directly past the operator – and changed the...