Tele2: World's first Minutes & GB Exchange from Tele2

Tele2, a telco brand, increased its revenue and brand metrics in Russia by launching a platform allowing users to buy and sell gigabytes, minutes and SMS.

Campaign details

Brand: Tele2Brand owner: Tele2Agency: McCann MoscowMarket: Russia

Executive summary

When Tele2 switched to the new platform «Other Rules» we played ahead with innovative products. But competitors were not only actively copying our innovations but were also literally pushing media investment. To confirm the trendsetter’s image, we needed a truly revolutionary solution. Tele2 Market, innovative platform that for the first time in the world made subscribers truly own their purchased communication package. The Market gave them the opportunity to buy and sell gigabytes, minutes, and SMS directly past the operator – and changed the...

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