Claro Chile: WiFi 360º

Telecommunications company, Claro, changed the conversation around home internet from speed to coverage to increase product sales in Chile.

Campaign details

Brand: Claro ChileBrand owner: America MovilLead agencies: Havas Media (Media Agency), Havas GroupContributing agencies: BBDO (Creative Agency), OmnicomMarket: ChileSector: Telephone & internet servicesMedia channels: Print - general, unspecified, Radio & audio, TelevisionBudget: 1 - 3 million

Executive summary

Claro, the telecommunications brand, needed to improve sales of home internet plans. The category was immersed in a battle over the amount of Mbps (megabits per second). However, Claro's internet offer didn't stand out for its megabits. Through social listening, we discovered that Mbps were...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands