Scotiabank Canada: Operation Support Local

ScotiaBank Canada, a Canadian banking institution, increased brand equity by delivering free custom integrations to small local businesses during the pandemic.

Campaign details

Brand: ScotiabankBrand owner: ScotiabankEntrant company: PHD, TorontoMarket: CanadaSector: BanksMedia channels: Mobile & apps, Online display, Outdooor, out-of-home, Radio & audio, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: Up to 500k

Executive summary

With 1 in 6 businesses in Canada at risk of closing and 2.4Million jobs at risk due to COVID-19, Scotiabank created a program call Operation Support Local. While Scotiabank is the third largest lender in Canada, our small business marketing programs have historically been underinvested in. With no room for...

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