Libresse: #wombstories

Libresse, a feminine hygiene product brand, launched the global #wombstories campaign to use the power of storytelling to connect with consumers.

Campaign details

Brand: LibresseBrand owner: EssityEntrant company: AMV BBDO, LondonPR: Ketchum, LondonMarket: GlobalSector: Feminine hygieneMedia channels: Online display, Online video, Public relations, Social media, TelevisionBudget: 5 - 10 million

Market background...