Mastercard: Mastercard Pride

MasterCard, a multinational financial services corporation, launched the True Name campaign in the United States, which allowed people to use their chosen name on the front of their bankcards.

Campaign details

Brand: MastercardBrand owner: MastercardEntrant company: Mastercard Worldwide, HarrisonIdea creation: McCann New YorkMedia: Carat, New YorkPR: Ketchum, New YorkMarket: North AmericaSector: Credit cardsMedia channels:Online video, Outdoor, out-of-home,...

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