Campaign details
Brand: MastercardBrand owner: MastercardEntrant company: Mastercard Worldwide, HarrisonIdea creation: McCann New YorkMedia: Carat, New YorkPR: Ketchum, New YorkMarket: North AmericaSector: Credit cardsMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Sponsorship - event, property, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
This was a campaign truly for the LGBTQIA+ community.
The insight the agency uncovered to create True Name and Acceptance Street came from speaking to and understanding the needs of this community. Every single...