Dove: Dove Reshapes Stock Imagery To Shatter Beauty Stereotypes

Dove needed to reclaim ownership of the 'real beauty' conversation to drive sales and penetration in the United States.

Campaign details

Brand: Dove Brand owner: Unilever Lead agencies: Mindshare New York, Razorfish Contributing agencies: Edelman, Hearst Market: United States Industries: Bath toiletries, soaps, Skincare, sun protection Media channels:Content marketing, Magazines - consumer, Newspaper, Out of home, Public relations, Sponsorship - media 5 - 10 million

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