Guinness: Made of More, 2012 - 2018

Lisa Stoney

Guinness, an alcoholic beverage brand, increased its market share in the UK by launching a TV campaign that created an cultural connection that reinforced its Made of More message.

Campaign details

Brand: GuinnessAdvertiser: DiageoAgency: AMV BBDO

Summary

Guinness has a high bar for creativity and effectiveness, but by 2015 the challenge heightened: distribution was tight, the economy continued to stagnate and competition was tougher....

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