Almacenes Éxito: Wednesdays Without VAT

Retailer Almacenes Éxito increased sales and purchase frequency by siding with consumers in a protest against rising taxes in Colombia.

Campaign details

Brand: Almacenes Éxito Brand owner: Grupo Éxito Agency: SanchoBBDO Country: Colombia

Market background

In Colombia, consumption tax (VAT) is known as IVA. In previous years, this tax saw its most drastic increase, climbing from 16% to 19%.

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