Zeno Group and Turtle Wax: Road to worldwide relevancy

Turtle Wax, a manufacturer of automotive products, used PR to launch its Go Moment campaign in the US to increase sales and brand relevancy.

Campaign details

Brand: Turtle WaxAgency: Zeno Group

Executive Summary

CHALLENGE

Turtle Wax rode the fast lane to success throughout the 20th century but it faced a road block in recent years: the brand had lost relevancy with consumers who viewed it as 'old...

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