Campaign details
Brand: YasminLead agency: PHD ChinaRegion: APAC
Objectives
China has the highest abortion rate in the world: compared to the 16 million live births per year, there are 13 million abortions. Data indicate that over 50% of Chinese women have had more than one abortion, again the highest in the world.
Cultural taboos, the lack of sex education, the impact of the one-child policy and the restriction of maternity benefits to married women only means many Chinese women fall pregnant without pre-planning and their circumstances mean they have little choice but to abort their...