Adobe: Stock Film Festival

Adobe, a computer software company, increased Adobe Stock subscriptions in the US by creating the Adobe Stock Film Festival on YouTube which challenged filmmakers to create films just using the Adobe stock library.

Campaign details

Brand: Adobe Advertiser: Adobe Agency: 72andSunny Los Angeles Country: US

Background and context

With the reality of COVID-19 in 2020, many creators were challenged with how to bring their ideas to life with fewer avenues to capture content of their own. Stock footage has long suffered from its perception as a last-ditch tool for creative. Adobe

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