Whisper: Sit Improper

Whisper, a feminine hygiene brand, used a campaign that challenged society's expectations of women to connect with young women in India.

Campaign details

Brand: WhisperBrand owner: Procter & GambleLead agency: Leo Burnett IndiaCountry: IndiaIndustries: Feminine hygieneMedia channels: Online video, Social media, Word of mouth, advocacy

Executive summary

Urban India was in the middle of a 'period'...

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