Whiskas K.I.T.: How cat content grew up to drive digital growth

Diana Lopes, Emily Brydon

Cat-food brand Whiskas used online to evolve its Kitten Kollege UK pilot to a global platform that drove sales and customer engagement.

Campaign details

Brand: WhiskasBrand owner: Mars Inc.Lead agency: AMV BBDOContributing agencies: MediaComCountry: Germany, Russian Federation, United Kingdom, CanadaIndustries: PetcareMedia channels:Content marketing, Merchandise & free gifts, Online...

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